Abbott Ranch logo

Concept 3 - Open Catalog

Auction-sheet precision in a modern website frame.

This direction is intentionally bright and strict. It feels like a clean sale catalog turned into a digital landing page.

Family and ranch Ranch cattle in pasture
Primary focus Commercial + seedstock cattle
Voice Formal, clear, and catalog-ready
Visual strategy High whitespace + strong lines
Abbott Ranch logo mark

Structured and buyer-friendly

No clutter, no excess decoration, and all critical ranch context visible above the fold.